Our story & mission

The team behind Apply have for the last 15 years been a part of disrupting and rethinking several industries. Apply's founders, co-founders and investors played key roles in leading success for the companies like Booking.com, Adyen, Zumba Fitness, Golden Gekko and GFI. The Apply management & tech team previously built digital strategies and solutions for large corporations and cities, such as Dubai. Today, Apply is ready to disrupt the world of enterprise applications.


Technology in the workplace is playing catch up with the far more user-friendly services of the consumer-electronics market. This push is giving CIOs and IT directors a more central role in the way companies execute their digital transformation.

Over the last 10 years, cloud-based apps such as Airbnb, PayPal, Uber, and Amazon have transformed our lives at home. They’ve taken what is complex in our personal lives and made it simple, easy and intuitive. If you thought about technology at work, it’s frustrating, it’s complicated and it’s infuriating. But there’s no reason we can’t have the same experiences at work as we have at home.

The need for faster, more transparent information in the corporate world is now key to success in any business today. The data is there, but one of the main challenges is that the amount of data and information is massive, often too overwhelming to grasp it all, and commonly hidden in monolithic legacy enterprise software.


By integrating your existing backend system into a bespoke native mobile application,  you get access to all the relevant KPIs and information in real time without long and painful processes, which ultimately drives productivity and efficiency. With the Apply Platform, an MVP / prototype can be designed and created within a day. Then from the MVP stage, you can make the necessary integrations and launch production applications in just a few weeks.

The platform comes as total package solution — giving complete control from flexible design to exclusive analytic access. This is how we help to connect data from different systems into one platform (the Apply Platform) — allowing you to get real-time data and information and, more importantly, select the KPIs and strategic platforms you want to connect.

To achieve a successful digital transformation, we strongly believe our customers need a low-code platform that gives them faster results, allowing them to dedicate more time to digital strategy and connecting the whole organisation.

Connect with us Today.

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