Our story & mission

The team behind Apply have for the last 15 years been a part of disrupting and rethinking several industries. Apply's founders, co-founders and investors played key roles in leading success for the companies like Booking.com, Adyen, Zumba Fitness, Golden Gekko and GFI. The Apply management & tech team previously built digital strategies and solutions for large corporations and cities, such as Dubai. The team is lead by Frode Nordseth, a former executive of Schibsted Media Group - a leading North European media and tech company. Today, Apply is ready to disrupt the world of enterprise applications.


Technology in the workplace is playing catch up with the far more user-friendly services of the consumer-electronics market. This push is giving CIOs and IT directors a more central role in the way companies execute their digital transformation.

Over the last 10 years, cloud-based apps such as Airbnb, PayPal, Uber, and Amazon have transformed our lives at home. They’ve taken what is complex in our personal lives and made it simple, easy and intuitive. If you thought about technology at work, it’s frustrating, it’s complicated and it’s infuriating. But there’s no reason we can’t have the same experiences at work as we have at home.

The need for faster, more transparent information in the corporate world is now key to success in any business today. The data is there, but one of the main challenges is that the amount of data and information is massive, often too overwhelming to grasp it all, and commonly hidden in monolithic legacy enterprise software.


By integrating your existing backend system into a bespoke native mobile application,  you get access to all the relevant KPIs and information in real time without long and painful processes, which ultimately drives productivity and efficiency. With the Apply Platform, an MVP / prototype can be designed and created within a day. Then from the MVP stage, you can make the necessary integrations and launch production applications in just a few weeks.

The platform comes as total package solution — giving complete control from flexible design to exclusive analytic access. This is how we help to connect data from different systems into one platform (the Apply Platform) — allowing you to get real-time data and information and, more importantly, select the KPIs and strategic platforms you want to connect.

To achieve a successful digital transformation, we strongly believe our customers need a low-code platform that gives them faster results, allowing them to dedicate more time to digital strategy and connecting the whole organisation.

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Team Members

Our board brings a wealth of knowledge and experience from the startup, technology and agency worlds. Apply is directed by the best in the business when it comes to value creation for the users of Matter

Frode Nordseth

Chief Operating Officer

Toby Oliver

Chief Technology Officer

Aurika Torgersen

Head of Administration and HR

Pedro Codina

Key Account Manager

Martin Gustafsson

Enterprise Account Executive

Oscar Lagercrantz

Lead Backend Engineer

Pau Ballada

Lead iOS Engineer

Alberto Manzano

Lead Android Engineer

Marta Serrano

Product Owner

Christina Chen

UX Designer

Gonzalo Bruzual

UX Designer

Board Members

Alec Behrens

A serial entrepreneur who most notably is a co-founder of Booking.com and Swisscom Wifi. Alec brings a wealth of experience in creating and growing cloud-based tech companies in a global context. Alec is now engaged in digitalizing the healthcare sector.

Jeffrey Perlman

As co-founder and former global CMO at Zumba Fitness, Jeffrey Perlman was instrumental in growing Zumba to the largest branded fitness program in the world in 2014 - widely credited with transforming Zumba into an iconic lifestyle brand. Under his watch, the company grew to become Inc. Magazine's Company of the Year in 2012 with a valuation of $550 million.

Magnus Jern

Reinventor of business in a mobile world. Founder/co-founder of seven companies, including four successful exits. Currently directs DMI International, the leading integrated mobility agency in the world.  Pioneer and thought leader in mobile apps and web, mobile innovation, mobile technologies, and user-centric design.

Johan Kramming

LL.M of Law and Magna Cum Laude from Sciences Po. A former Management consultant with EY Advisory, servicing leading Nordic companies before joining Apply Digital Systems.

Innovating Work Life