Our Story

We at Apply Digital Systems are passionate about putting design in the center of all mobile development. Therefore we created Apply Matter, a tool by designers, for designers.

We thought the process to develop native mobile applications was too complex, so we decided to change it. By teaming up with world class developers that shared our vision, we together created a design tool for you to create beautifully designed apps without a single line of code.

The goal is to empower designers and we therefore named it Matter. Because design matters, and you Matter!

We are very proud of our work and happy to give the possibility to everyone to offer stunning native applications on iOS and Android, hassle-free. Together with you we can truly make the online world become mobile first.

Board Members

Our board brings a wealth of knowledge and experience from the startup, technology and agency worlds. Apply is directed by the best in the business when it comes to value creation for the users of Matter

Alec Behrens

A serial entrepreneur who most notably is a co-founder of Booking.com and Swisscom Wifi. Alec brings a wealth of experiencing of creating and growing a cloud-based tech company and market it in a global context. Alec is now engaged in digitalizing the health care sector.

Jeffrey Perlman

As co-founder and former global CMO at Zumba Fitness, Jeffrey Perlman was instrumental in growing Zumba to the largest branded fitness program in the world in 2014 - Widely credited with transforming Zumba into an iconic lifestyle brand. Under his watch the company grew to become Inc. Magazine's Company of the Year in 2012 with a valuation of $550 million.

Magnus Jern

Reinventor of business in a mobile world. Founder/co-founder of 7 companies including 4 successful exits. Currently heading up DMI International, the leading integrated mobility agency in the world.  Pioneer and thought leader in mobile apps and web, mobile innovation, mobile technologies and user centric design.

Johan Kramming

LL.M of Law and Magna Cum Laude from Sciences Po. A former Management consultant with EY Advisory, servicing leading Nordic companies before joining Apply Digital Systems to head up its Operations.

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